The town of Novalja is situated in the gentle bay of the northwestern part of the island of Pag. The ideal geographic location on important land and sea routes from the north to the southern Adriatic makes it a great traffic link to the mainland. Novalja is often the unavoidable port of many boaters who can, here, take fuel for their boats. Novalja contains the remains of three early Christian basilicas from the 4th and 5th centuries. The remnants of a mosaic floor of a basilica are located within the Gothic Church of Our Lady of Ruzarija in the center of the city. Main revenue Novalja is tourism. In the vicinity of Novalja there is a long pebble beach Zrce, which has the nickname of Croatia Ibiza after four discos were built on it. The main tourist attraction of the city and its surroundings.
The City Museum in Novalja is one of the most interesting cultural institutions, most of all inside the museum is the entrance to the underground waterworks (Taljanova buza) from the ancient times, built in the first century BC. Today, this ancient waterwork is one of the major tourist attractions of Novalja, and visitors can visit it in the length of about 150 meters. Just a mile from Novalja, at the top of Velo Tusto celo, there is a natural phenomenon, a megalithic print in stone known as the "Paski trokut". The triangle is upright, 32x32x22 meters in size and has a form of iron print. Visiting this locality requires skill in walking on rocky roads due to lack of trails. Though the phenomenon is not fully illuminated and explored, its emergence is associated with the emergence of the UFO over the entire Pag region in the past.